To share your press kit and other content, try iSpring Cloud. It’s equally (if not more) important to successfully deliver it to journalists, public relations teams and other industry people. The truth is, creating a beautiful and detailed press kit is only half the battle. Busy journalists will be able to easily navigate through the document and quickly find any particular information. Readers will especially appreciate the fixed sidebar with the press kit’s outline. Its layout and color scheme is fully customizable and you can choose one of the ready templates or import your own. ISpring Converter Pro automatically publishes materials with a built-in player. If you’re an artist, musician or other industry person, you can add your stage name as well as your real name. On the introduction slide, type in a title and the name of your company. Since we’ll also convert our press kit to PDF format and then print it, we’ve chosen a portrait style. In the opened window, customize the page size and orientation. To do that, click Slide Size on the right of the Design toolbar. Go to the Design tab on the PowerPoint ribbon and select one of the ready templates, or choose your own brand colors and fonts. Download and install iSpring Converter Pro.Once you’ve collected the necessary materials, it’s high time to actually make your digital press kit. If you’d like to add an element we didn’t mention, let us know in the comments below. Other possible parts are: FAQ, fact sheet, clients and awards. However, if you’d like to add more information, we won’t stop you. This is the list of a press kit’s key elements. Include it even if you have a Contact section on your website or blog. It will give your press kit a human face, and help journalists understand the leadership’s vision.Ĭreative people like artists, musicians, filmmakers and bloggers who make personal electronic press kits should include their biography and main achievements. If you wish, you can include a biography of the CEO, chairman and founders. Demonstrate what your business is about, what differentiates it from the competition, what products and services it offers, and how it all started and became what it is now. Keep in mind that the person who will be reading it may have never heard about your company before. First and foremost, tell the journalist your brand story. Below, you will find a list of basic components essential for both a company’s and an individual’s press kits. It stands to reason that before creating a press kit, you need to figure out its basic components and gather all the information needed. The following guide will take you all the way through the creative authoring process: from deciding what information to include in your press kit to sharing it online. It will convert your press kit and other presentations to HTML5, Flash, MP4 video and other formats, while preserving the original animation and transition effects with the highest accuracy.ĭownload iSpring Converter Pro 5 basic steps to make a digital press kit To go beyond and deliver your press kit online, use iSpring Converter Pro, which is built as a PowerPoint add-in. This easy-to-use, yet comprehensive software allows you to compound information beautifully, and publish the result in a shareable and printable PDF format. You can create press kits from top to bottom in the all-familiar PowerPoint. The truth is, no special knowledge is required for that. Many people think that to make a first-class digital press kit, you either need to be a designer or hire one. To make a really effective one-stop press kit, use the following step-by-step guide with expert tips: it demonstrates how to make a digital press kit all the way from A to Z. There’s much more chance that journalists will write about your company if they find all the necessary information in one place rather than investigating scattered data. However, it isn’t only about putting together the information that is already out there. Having a professional press kit is no less important than having a well-designed website.
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